BUFFALO August 13, 2015 – Bauer Hockey, Inc. today announced that Buffalo Sabre Jack Eichel has joined its roster of athletes, becoming the latest elite player to align with the world’s leading designer and manufacturer of ice hockey equipment.  Eichel, the 2015 Hobey Baker Memorial Award winner and second overall NHL draft choice, will exclusively wear BAUER equipment on ice and will work closely with Bauer Hockey’s product development team to provide insight and feedback into future product direction. In addition, BAUER will be Eichel’s exclusive provider of performance and lifestyle apparel.

“I am very excited to start my professional career with Bauer Hockey,” Eichel said. “When you think of hockey, you think of BAUER and the opportunity to join the roster of great BAUER athletes is an incredible feeling. The best players in the world choose BAUER and I’m looking forward to working closely with the entire team for many years to come.”

Last season, Eichel led Boston University to the NCAA championship game and posted 26 goals and 45 assists for 71 points in just 40 games. Eichel led the nation in scoring and earned the Hobey Baker Memorial Award as the top college player in the country, becoming just the second freshman to win the prestigious award since Paul Kariya in 1993. In addition to his success at the NCAA level, the North Chelmsford, Mass. native also competed in the IIHF Men’s World Championship and helped guide the United States to a bronze medal.

“Jack is an extremely skilled player and has the drive and determination that we always look for in an athlete to partner with our brand,” said Rich Wuerthele, Executive Vice President, Bauer Hockey. “We are excited to work with Jack and be a part of what we believe is going to be a very lengthy and successful professional career.”

Eichel will be featured in Bauer Hockey’s global marketing efforts including the promotion of its BAUER SUPREME line of products. Eichel will answer fans’ questions on Bauer Hockey’s official Twitter channel, @BauerHockey today before being on hand for Bauer Hockey’s grand opening of its first-ever OWN THE MOMENT retail experience in Burlington, Mass. on Saturday beginning at 10 a.m.

For more information, visit www.bauer.com


Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. Performance Sports Group Ltd., the parent company of Bauer Hockey, is a publicly-traded company on the New York Stock Exchange and the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes, as well as the S&P/Toronto Stock Exchange Composite Index. For more information, visit Bauer Hockey’s website at BAUER.com.


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